Doğtaş and Kelebek Mobilya still hungry for awards
One of Turkey's most admired and valuable brands, Doğtaş and Kelebek Mobilya achieved another success, with both being named one of Turkey's super brands by Superbrands, an international independent authority. Doğtaş and Kelebek Mobilya won awards at the award ceremony at the Hilton Istanbul Bosphorus Hotel.
As part of an activity of Superbrands, which helps companies that are successful in brand management and marketing with global selection and recognition, Doğtaş was named a super brand of Turkey, which is another indication of its distinguished position in the industry.
Taking the stage at the Superbrands awards ceremony, Ersin Serbes, CEO of Doğtaş Kelebek, said: "Kelebek is one of the most prominent brands and has been a pioneer in Turkey for 82 years. A trend-setter in furniture and decoration trends, Doğtaş continues to reap the fruits of its journey since 1972. Creating a brand is a long journey. A company's technology, investments, labor quality, creativity, investments in branding, brand continuity, contributions to social responsibility projects, environmental sensitivity, compliance with ethical values, and the position it enjoys as a prominent taxpayer are very important factors in the nomination for super brand. Doğtaş Kelebek Mobilya makes rigorous efforts in all of these fields. We will continue to invest in our Doğtaş and Kelebek brands. We are proud of our brands for being considered worthy of awards from Superbrands. We are trying to promote our skillfully crafted products both in Turkey and abroad. Our efforts are crowned by such good outcomes."
Superbrands Turkey nominated 1,148 out of 4,986 brands based on the "Superbrands criteria." After assessment by a jury of domain experts, 300 brands qualified for a public vote. Nielsen conducted face-to-face interviews with 1,638 individuals in all SES (socioeconomic status) groups aged between 18 and 56 in Istanbul, Ankara, and Izmir to get consumer comments about 300 brands. Both Doğtaş and Kelebek Mobilya were named super brands of Turkey according to the results of this assessment process.