Doğtaş Kelebek Mobilya is Turkey's most valuable furniture brand
Having ranked in the "100 Most Valuable Brands of Turkey 2017" announced by Brand Finance, an international brand valuation and strategy consultancy, Doğtaş Kelebek is again the only Turkish furniture maker to be listed, as in previous years.
Having started 2017 with awards, Doğtaş Kelebek continues to achieve successful results with its customer-oriented investments and innovative design concept.
Doğtaş Kelebek CEO Ersin Serbes stated that the company got a fast start to 2017, made new achievements within six months, and grew above the industry average by making a significant leap forward. He underlined that Doğtaş and Kelebek promoted Turkish furniture abroad with their quality and modern designs, and said: "The awards we have won for our customer- oriented approach and our efforts taking into account their expectations and needs have taken us to the top. Our company operates in line with the dynamics of the retail industry. We adopt a retailer's approach in every process, from manufacturing to after-sales."
Reminding that they received two awards at the Furniture Istanbul Fair (ISMOB), one of the world's most important furniture fairs, Serbes said: "We were deemed worthy of the "Consumer Satisfaction-Oriented Company Award" in the Traditional Consumer Awards Ceremony organized by the Ministry of Customs and Trade. We also received "The Most Successful Furniture Exporter Award" in the Most Successful Exporters Award Ceremony 2016 organized by Istanbul Exporters' Association; the 'Integrated Marketing Award' in The One Awards organized by Marketing Turkey, one of the most prominent publications in the marketing business; and 'The Best Customer Experience Management Award' and the 'Best Social Media Management Award' in the A.L.F.A. Awards organized by the same magazine."
Mentioning their many years of success with branding, Serbes said: "Every year, we are among the 'Most Admired Companies of the Furniture Industry' organized by the Capital magazine as part of its survey entitled 'Turkey's Most Admired Companies.' "As part of an activity of Superbrands, which helps companies that are successful in brand management and marketing with global selection and recognition, we were named one of the super brands of Turkey. We were once again the only furniture company that made it to the list of the "100 Most Valuable Brands of Turkey" prepared by the international brand rating company Brand Finance. These achievements make us proud.