Doğtaş Kelebek Mobilya wants to leave its mark on 2018
"Having delivered an successful performance in 2017, Doğtaş Kelebek Mobilya, a pioneer in the Turkish furniture industry, aims to grow further in 2018 by creating outstanding projects."
Commenting on Doğtaş Kelebek's performance in 2017, Doğtaş Kelebek CEO Ersin Serbes said "Last year, we achieved strong growth. In line with our growth targets, we completed our capital investments. We know how important branding is, and are determined to gain competitive edge in global markets. And 2017 was a year of major breakthroughs to this end. In 2018, we will continue to make headlines and set the standards in furniture retailing with our updated product portfolio, new store concepts developed for both Doğtaş and Kelebek Mobilya, efficient after-sale services, and significant innovations. We will build new reseller channels, and open new stores with new concepts, working towards our ambitious growth targets."
Serbes underscored Doğtaş Kelebek Mobilya's robust balance sheet: "We opened a total of 85 stores at home and abroad. Our sales soared thanks to our fresh concepts, innovative designs, and the government's VAT cut. This year, we will work hard to raise the bar even higher."
"We are launching a new mattress brand in 2018"
Serbes explained that the company's mattress production has been overshadowed by that of furniture, but this is about to change: "We have designed a tailor-made, state-of- the-art, innovative, and user-friendly mattress and home textiles collection. We plan to achieve a strong market entry with our latest brand. The new brand will be primarily displayed in a separate section at Doğuş and Kelebek stores. In 2018, we at Doğtaş Kelebek aim to build on the momentum we achieved in 2017 with our ambitious goals and outstanding projects. We will strive for a better performance with our updated product portfolio, fresh store concepts, groundbreaking mattress brand, and other important innovations."
"We will promote Turkey's leading brand in the global marketplace"
Noting that Doğuş Kelebek Group is highly sensitive to the dynamics in the retail industry, Serbes continued: "Over the years, we have been chosen the most admired company in the industry, named the most valuable brand and recognized as a super brand. As a prominent firm, we have received numerous awards regarding quality, service, and design; ultimate proof that we operate under a remarkably professional management. These accomplishments help us to maintain our comparative advantage. We are exerting ourselves to become a global player. We will promote Turkey's leading brand in the global marketplace."